Genius Brewing Goes Prime Time
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Genius Brewing Goes Prime Time

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Scottish craft brewer will appear on Dragons’ Den on BBC One April 8th


Glasgow-based Genius Brewing will be appearing on the new BBC One series of Dragons’ Den on April 8th. Co-founders Jason Clarke and Charlie Craig will face the formidable Dragons in search of £120,000 of equity funding to grow their craft beer business.

Last year, filming of the iconic BBC show was interrupted by COVID. The Genius team were due to film in Manchester in July but lockdown restrictions saw production postponed until September. It was a nerve-wracking experience recalled Jason Clarke -

“As a former TV director, I wasn’t fazed by the filming environment but pitching to the Dragons is another matter. When the lift doors open and you’re suddenly faced by Peter, Deborah, Touker, Tej and Sara, the pressure is definitely on.”

Charlie Craig, co-founder and the company’s Operations Director, knew that preparation was critical -

“It’s well known the Dragons like to drill into your numbers and so we prep’d thoroughly; turnover, margins, you name it, and with the cameras rolling, and the Dragons firing questions left and right, there was certainly no place to hide!”

Genius Brewing had a resiliant 2020. With COVID hitting the hospitality industry, the company pivoted to ecommerce; launching on Amazon and selling direct via their own website.

“2020 was a tough year for the industry,” notes Clarke, “But with lockdowns now easing and the trend for healthier drinking growing strongly, we’re optimistic about 2021.”

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