Being part of the SPAR organisation gives
your store an internationally recognisable image and sends a
powerful message to your customers.
SPAR is the dominant symbol group involved in regular Scottish
television advertising, and our £2m campaign featuring
the return of our well known strap line "So Near So SPAR"
appears on terrestrial and satellite channels.
On-going promotional activity and support includes theme promotions
for key trading periods and specialised point of sale material
to create in-store theatre.
Our category management programme offers advice on ranging and
merchandising, derived from Scottish market analysis and consumer
research which is implemented through the use of planograms.
Regular conferences and road shows are complemented by our extensive
press, public relations and media campaigns.
Personalised store activity to keep your store at the forefront
of the community.
Retailers can choose from door to door drops, leaflets, celebrity
appearances, speciality point of sale, all of which are co-ordinated
centrally. We also provide consumer marketing designed to build
customer throughput and increased spending.
