Being part of the SPAR organisation gives your store an internationally recognisable image and sends a powerful message to your customers.
SPAR is the dominant symbol group involved in regular Scottish television advertising, campaigns feature the strap line "There For You" and appear on terrestrial and satellite channels.
On-going promotional activity and support includes theme promotions for key trading periods and specialised point of sale material to create in-store theatre.
Our category management programme offers advice on ranging and merchandising, derived from Scottish market analysis and consumer research which is implemented through the use of planograms.
Regular conferences and road shows are complemented by our extensive press, public relations and media campaigns.
Personalised store activity to keep your store at the forefront of the community.
Retailers can choose from door to door drops, leaflets, celebrity appearances, speciality point of sale, all of which are co-ordinated centrally. We also provide consumer marketing designed to build customer throughput and increased spending.
